Selling Beyond the Schoolhouse: From K-12 scholarship accounts to ‘microschools’ – why the national trend toward personalized learning matters for publishers and providers

September 18, 2023

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Publishers, edtech companies, and professional development providers will need to adjust their sales models to reach a rapidly growing demographic of students and teachers found beyond districts and schools if they want to remain competitive amidst the national trend toward personalized learning for PreK-12 students.

Watch McGuireWoods Consulting’s webinar, ‘Selling Beyond the Schoolhouse’ to learn the reasons behind this nationwide shift, the states where this trend is growing the fastest, and how companies can best position themselves to take advantage of this burgeoning new marketplace.


Nathan Hoffman

Director, State Policy and Legislation, ExcelinEd

Nathan Hoffman is the Director of State Policy and Legislation for ExcelinEd. An accomplished and recognized leader in the education reform movement, Nathan has served in various roles at state-based and national organizations, including Empower Illinois and the American Federation for Children, where he has successfully pursued legislation to empower families and strengthen the overall quality of the education system.

He’s appeared before state legislatures as well as been a featured speaker to groups across the country seeking to address today’s K-12 challenges. A resident of Chicago and lifelong Illinoisan, Nathan is no stranger to complex political and legislative battles.

Nathan grew up in Springfield, IL where he graduated from Springfield High School and attended the University of Illinois-Springfield, serving as Student Trustee for the University of Illinois-System his senior year. He’s a former member of the Board of Advisors for the Foundation Against Intolerance and Racism and a past board member of the Springfield Public Schools Foundation.

When he’s not fighting for a better education for all students, Nathan can be found cheering on the Fighting Illini Men’s Basketball team and coaching the Lincoln Park High School Cross Country and Track and Field teams in Chicago.


Travis Pillow

Director of Thought Leadership, Step Up For Students

    • Travis Pillow is Director of Thought Leadership at Step Up For Students and editor of reimaginED. He lives in Sanford, Fla. with his wife and two children. A former Tallahassee statehouse reporter, he most recently worked at the Center on Reinventing Public Education, a research organization at Arizona State University, where he studied community-led learning innovation and school systems’ responses to the Covid-19 pandemic.



Taimarie Adams

Executive Director, Education Grants & Scholarships, Merit

    • Taimarie Adams is the Executive Director of Grants and Scholarships at Merit. In this role, she works with state governments and education stakeholders to implement scholarship programs in their state. Prior to joining the Merit team, she spent ten years in the nonprofit sector working in government relations at the local, state, and federal levels.


    Taimarie is a graduate of the Pennsylvania State University and received her Juris Doctorate from Harvard Law School.