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“The impact of public sector policies on private sector companies continues to grow, and we are seeing an increasing need for strategic planning that ramps up public affairs operations for growing companies, and optimizes the value of that investment for more established firms. Our Strategic Advisory Services group will meet this need by using our most experienced professionals to help companies shape their approach to the public sector,” said former U.S. Congressman L.F. Payne, president of McGuireWoods Consulting. “We believe this approach will be highly effective as companies shift from reactive public affairs strategies to programs that are proactive in nature, pre-empting problems before they occur and seizing opportunities before competitors are aware of them.”
The Strategic Advisory Services offering uses proactive public affairs strategies to help clients get in front of issues, while also driving sales and accomplishing business development goals. Utilizing a public policy risk analysis model, McGuireWoods Consulting designs custom-tailored programs to fit each individual client, and ensures those programs are optimized to provide measurable returns on investment for the client. Additionally, the new offering recognizes the increasing importance of public-private partnerships and helps companies increase earnings by making public affairs a proactive and measured component of business development.
“As companies grow larger, they invariably collide with government, whether through a regulatory or business connection,” said Brad Alexander, senior vice president and business development team leader of the Strategic Advisory Services practice. “With the advent of public-private partnerships and the growing trend of collaboration between government and private entities, we feel our Strategic Advisory Services can assist companies enhance sales, identify and open new markets, and outmaneuver competitors. The right time to do this is before a crisis or major opportunity emerges.”
Founded in 1998, McGuireWoods Consulting LLC is a full-service public affairs firm offering government relations, strategic communications & grassroots, and infrastructure and economic development services. McGuireWoods Consulting is a subsidiary of McGuireWoods LLP and in 2011 was ranked in the Top 20 of The National Law Journal’s “The Influence 50,” an annual report of the top public affairs firms in Washington, D.C. McGuireWoods Consulting has offices in Washington, D.C., Richmond and McLean, Virginia, Chicago and Springfield, Illinois, Raleigh, North Carolina, Columbia, South Carolina, Austin, Texas, and Bucharest, Romania. For more information, visit McGuireWoods Consulting’s website at www.mcguirewoodsconsulting.com.
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